Assignment 3 - Film trailer analysis 2

Film Trailer Analysis

Logan is a action drama film starring Hugh Jackman and Patrick Stewart, from the studios of 20th Century Fox. Soon to be released in cinemas (March 3rd), it has a budget of over 120m dollars and tops the list of upcoming movies. This is because of the quality of their film trailers,which cause excitement to surround the movies. The target audience of the film is comic book fans and X Men fans, the secondary target being fans of action and individual actors

While the trailer starts off at a slow pace, it keeps a light tone by the NVC of the actor Dafne Keen
 and the mundane setting of a shop. This tone takes a drastic tone, when this NVC changes and the editing becomes faster, along with the soundtrack. The transition cuts becomes choppy and quick, creating tension. The studios logo is shown and the transitions become quick fade to blacks, following conventions of drama movies. Close up shots of actors with serious tone and a narration overlay steadies the mood of the trailer and emphasis the drama of the movie. 

The dark setting and low key lighting on actors with the slow tempo creates a dramatic and mysterious scene. By using three shots and a fade to black transition sequence, he both shows the story and quality shots and creates a tense action tone. This sequence continues to create drama and action, as well as a dramatic atmosphere. With continued close up shots on actors, it attracts fans of the individual actors themselves. Action shots with fast editing, a fast tempo is created and excitement is built. 

Finally it ends, with a long shot view of the two main characters. This steadies the tone and summarises the characters story. This trailer uses fade to black transition in a three shot sequence, serious NVC and dark setting to create a dramatic mysterious tone that appeals to its genre. They then make sudden changes with fast editing and choppy transitions to match the soundtrack, to create tense action scenes that excite the audience.

In conclusion, this trailer uses editing to excite its audience but also uses the NVC of actors and editing at times to create a tense dramatic atmosphere. The editing of the trailer uses a three shots and fade to black transition sequence to build up excitement and tension while also revealing the story. Towards the end, it also uses fast editing with fade to black transitions on each shot to excite the audience and inspire the action genre. Choppy transitions with fast editing matches the soundtrack, to build on this atmosphere of excitement. It also uses NVC of actors and the dark setting and low key lighting to create dramatic scenes. The slow editing and narration overlay also adds to this, while revealing the story of the film itself.

Assignment 3 - Film trailer analysis 1

Film Trailer Analysis

This is a trailer analysis of the film Creed (2015), a sport drama movie starring Michael B Jordan and Sylvester Stallone. It's target audience is boxing enthusiasts, and fans of the prequels to this film, Rocky (1976). It's secondary audience can be fans of the individual actors, with their famous reputation and award-winning movies. 

The sports genre is emphasized, with a boxing gym or arena being the setting in most shots as well as several shots of boxing practice, attracting boxing enthusiasts. The drama genre is less shown in this trailer then the other, but the soundtrack and editing being slow paced and a narrator overlay of the main character creates this tense atmosphere. Speaking on soundtrack, it suddenly stops when Rocky star Sylvester Stallone is introduced, creating emphasis on his introduction and a atmosphere of excitement, hooking fans of the prequels to this film

The opening scene is Michael B Jordan as the main actor, warming up for an upcoming fight with his improved physique on display. This instantly introduces the actor and interests fans of this actor with his famous reputation, as well as displaying his heavy built physique showing his dedication to the role and the professionalism and realism taking into the boxing aspect. Through his intense facial expression, the trailer sets up this trailer with a tense dramatic tone with mise-en-scene. 

The slow-paced editing, dark title shots and fade to black transitions are conventions of drama genre trailer, and add to the tension and drama. It is also introduced that the main character is the famous boxing champion friend of Rocky in the prequels, creating the vital link between this movie and the loved Rocky series, with the target of hooking the fans of the series and fans of the character's father.

The editing steadily becomes faster, with fast shots of the main character training with an narrator overlay from the character. This fast paced training creates energy in the audience and trailer and addresses the sports genre. Then the introduction of Sylvester Stallone, former star of the prequels as Rocky Balboa, definitely hooks in fans of the prequels, and makes this movie another chance to see their favourite boxer on screen. There are then fast shots of training with Rocky and the boxing match as the soundtrack rises and the atmosphere of excitement increases. Then a final shot of the main character running which resembles the training scene of Rocky, interesting fans of prequels even further. Finally the soundtrack stops to reveal the title of Creed and interest audience to go watch the movie. A last scene with wisdom from Rocky and a training Creed, it sends the message that this movie is not separate
from the other series, and you will see a different side to Rocky Balboa, exciting fans of prequels. It ends with the date of the movie's release, notifying the audience who are now extremely interested in the movie.

Assignment 2 - Album covers

Album Cover Explanation

The main target audience of this album cover is teenagers, especially ones going through identity crisis or understanding the world. This is shown by the NVC of the artist in the album cover, looking conflicted and serious to show the tone of the album cover also. It also has a secondary audience, of gothic enthusiasts, shown by the dark clothing and apocalyptic setting. The apocalyptic setting resembles the state of the world that both audiences are coming to realise, and therefore attracts this type of audience. The colour scheme of the cover is quite cynical relating to the audiences thoughts, however the artist themselves has a lighter colour around them, giving them a somewhat holy and good image. The font itself has a dark gothic theme that appeals to the gothic audience and the parental advisory sign shows that the album has rebellious and serious content that would appeal to teenagers.

The conventions of album covers are mostly followed in the album. The artist appears on the album cover along with his name, and the title is outlined above the image, showing its importance. The title shows the tone and purpose of the songs, showing dark theme yet light meaning. However the cover challenges the conventions of having a simplistic design or colour scheme, which represents the complexity of songs and album itself, which in turn would appeal to the target audience.

Interview Explanation

The magazine that the interview would most likely feature in would be Vibe Magazine, a hip hop magazine that targets the 18-25 year old music enthusiasts. The interview would appeal to this audience as it announces 'a new superstar', grabbing the audience's attention in the artist and creating a professional image and world-breaking potential for the artist. The magazine immediately grabs the attention of the audience through this title ('Legend in the making'), showing the potential and level of the artist and his music.  'Meet Your New Superstar' is in red font also to catch the attention of the reader, with these strong words and colour hit the reader at first glance making them curious to find out about the artist and convinced that he is a new A-class celebrity, improving the artist's image.

The interview then talks about his current state and brief history to engage the reader. The interview asks questions on the artist's favourite music and bands, making him relatable to similar fans. As it continues, it speaks of his struggle to becoming an artist, creating a sympathetic image as well as having synergy with dark tone of his album. The artist then addresses his new album, saying it will tell of his struggle attracting the audience with the same struggle. Then he begins to talk about the fun aspects and funny stories, saying the album is universal as well as creating curiosity in the funny stories. He continues to promote the album, interesting the reader of this new artist. He speaks about his activist passions, giving a selfless and passionate image of the artist as well as attracting fellow activists of these issues. He addresses the sudden fame he has achieved and remain humble speaking of the fans, showing a humble artist who cares about his fans. Finally, with the reader already hooked into this new artist, he tells of his future plans and concerts that they can go to, as well as showing an option to order his new album that was promoted in the interview. The image used as the background is of the artists giving first impression of the artist, he uses the same dark clothes as his new album creating synergy in that gothic tone between the two.

The conventions of the double page spread interview are followed, to make the project as professional as possible. The artists appears along with a eye catching title and the artist answers to questions are displayed. There is a simple colour scheme and traditional font is used, and drop caps and colours are used for formality.

Assignment 2 - Magazine design

Assignment 2 - Interview

Music Interview - Legend in the Making

One of the biggest upper comers of the modern music industry, with 2 platinum records and ambition to make many more, at the young age of 22. 

Meet your latest superstar. 

Signed to Suden Records with a multi-billion deal and a new album being released in the near future, Anjabaneya is living large and taking the music world by storm. At the end of finishing his 6 month US tour, he has met up with us to give us exclusive details on the new album he is releasing and what’s to come from music’s latest kid prodigy. 

What current artists do you like?

Dr Dre especially inspires me. I listen to all of his music and really respect him and his story. I would love to meet him some time. I’m also into Jon Bellion, Childish Gambino and Chance the Rapper. They seem like really cool people I would love to make music with.

What are your musical influences?

More recently, the works of Mumford & Sons has interested me. While I was growing up I was more of a David Bowie and Jimi Hendrix guy, and I guess their work has inspired my music preferences and lyrics. As I mentioned I’m a big fan of Dr.Dre and his music, and I do often use instrumentals that come from his work.

So, how does it feel to be the only musical one in the family?

Well, most of the time they are supportive, but other times I’m conflicted. I’ve always been interested in all aspect of music. It was hard to tell such an academic driven family that you want to drop out of college to become a musician, especially when your other siblings were the ‘top of the class’ type. I think that conflict is relatable to many people in different situations, and its something I touch on in my new album, Dark Haven.

Lets talk about this new album. What makes your new album, different to your others and those of other artists?

Well as well as that conflict in my childhood, the album is like a journal of my experiences touring the US with my team.There is a lot for people who are struggling with deep secrets, for people looking for their identity as well as a light mood of getting thrown out of Disneyland and a pre-concert freak-out and a lot more crazy stuff. There’s something for everyone and that’s what I think sets it apart from my other mixtapes.

The album is to be released this summer, which is quite far away for your fans. Is it worth the wait?

It’s definitely worth the wait. It’s one of the best albums of mine yet because it’s one of the longest and hardest I’ve worked on. My team and me have loved it and I think so will the fans.

You are known to be a activist of Climate Change and Human Rights. What motivated this care towards these issues for you?

I’m motivated to take action in terms of these issues, because I recognize their importance and urgency. Climate Change is already such a daunting prospect that when you add that it’s cause is mainly due to us people, it’s something we must help to fix. While Human Rights is horrifying when you look into its cases. It’s an issue I hold dear to my heart, and reason why I take part in Human Rights movement concerts.

You have had your past two albums go platinum and have gained  fame around the world as an upcoming superstar. How does it feel to have this new success?

Man, Its pretty ego boosting. When I first started making music, I never aimed to be a star with a spotlight but it’s nice to know that a lot of people are listening to my music and even more are taking notice of my work. It’s great to have the spotlight, because I’ve gotta lot more in store.

What upcoming concerts do you have, so people can watch you play your music live?

Well now that I have finished my tour of US, I’m moving east in the winter, having a tour around Europe. I’ll be playing at cities like Madrid, Munich, Athens and loads more. I’ll be playing with some great artists, so be sure to come. But before that, I’m going to be staying at my hometown and I plan to play at a few soup kitchens and clubs near my street.

Anjabaneya has taken the interest of the world, and it’s clear he aims for much more. Stay tuned, because I have a feeling we’ll be hearing a lot more from the music’s newest golden rookie.

-Amin Arabo