Assignment 1 - Print advert

The target audience for this fragrance advert is young athletes. (15-25) It appeals to this target audience because of the model's age, and the slogan is inspirational to a professional athlete with its message to challenge all. It is mainly directed towards athletes because of the background of the locker room and the mise en scene of the rugby kit. I represented the model as it was a contrast to the actual idea of the advert, as if to show that without the product, they would look: sweaty and anxious.

I followed a few of the conventions of fragrance adverts. However the advert went against the convention of using the picture as a desirable outcome, instead showing them the undesirable idea that they would like to avoid.

This advert would preferably feature in sports magazine like Match of The Day or Sky Sports and would be displayed in sports websites like BBC Sports, Goal etc. This is because those magazines and websites also target the same audience as the advert, so it would be a good way to reach out to aspiring athletes.